Cloud TV · Live Shopping · Social Commerce · AI · Since 1989
We turn brands into live sales channels.Brazil's largest private Cloud TV network.
Manufacturers, brands and retailers that want to sell more — with their own channel, Live Shopping, Social Commerce and AI-powered automation. 33 broadcasters live, 24 hours a day, 7 days a week.
An Ecosystem, Not Just Services
The network nobody else has — and the results that prove it.
Since 1989, Mike Nelson has built a unique ecosystem: 60+ Cloud TV broadcasters, open-access Live Shopping platforms, broadcast-grade video production, and AI-powered editorial automation. We don't just sell consulting — we deliver a complete ecosystem of presence, audience, and conversion.
The Mike Nelson Ecosystem
Six integrated practices. One partner.
Brand Management
Identity, voice, partnerships, and the calendar that holds them together. Built for houses that publish weekly without diluting the mark.
Social Commerce
Fashion-retail storefronts wired to social channels — hundreds of produced videos, measurable conversion, Mercado Pago integration.
Cloud Television
Strategy and production for cloud-TV platforms. Currently CEO of 33+ live channels across Health, Law, Technology, Fashion, Lifestyle, Culture, and Live Shopping.
Brand Recognition
Public relations, awards strategy, and the long-form features that turn a label into a household name.
E-commerce & AI
High-performance virtual stores architected from the ground up — combining platform strategy, prompt engineering, and intelligent automation so brands sell more with less friction.
On the Record
60+
Cloud TV broadcasters operating in Brazil
33
Live channels broadcasting 24/7
1989
First broadcast production credit
35+
Years of television and digital production
2k+
Videos & fashion films produced
12
Industry awards
New · Live Shopping
Three open channels. Sell live to a national audience.
Fashion / Apparel
TVModaCenter.com.br
Fashion and apparel live channel — curated clothing brands in real time.
Multi-category
TVShoptour.com.br
Multi-category live shopping — diverse products, one channel.
Multi-category
TV Shop Show
Multi-category flagship with presenter-led formats and integrated checkout.
Live Shopping
TVShopee.com
Curated live shopping with broad public audiences and real-time purchase flows.
Fashion
TVShein.com
Fashion-forward live shopping — fast drops, presenter-led formats, integrated checkout.
Multi-category
TV Shopping
Multi-category flagship teleshopping channel anchoring the Live Shopping network.
Fashion / Denim
TVToritama.com.br
Regional fashion channel from Toritama — Brazil's denim capital, live 24/7.
Community / Regional
TVDoBairro.com
Community and neighbourhood TV — local voices, city stories, and hyper-local brand content broadcasting live 24/7.
Selected Work
Recent campaigns, broadcasts, and brand systems.
Watch
Mike Nelson, on air.
A selection from the studio's broadcast archive — three decades of production, direction, and on-camera presentation.
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"Here it's not about likes — it's about sales."
Mike Nelson · Brand Strategy & Social Commerce
Client, in their words
“Mike does not run our social — he runs the room the social lives in. The brand has never been clearer, and the commerce has never been better.”
Helena Vargas
Creative Director, Ateliê Veranda
Engage the studio
Ready to elevate how your Brand is seen and sold?
The studio takes on a small number of new partnerships each season. Tell us what you're building — Mike replies personally within two business days.