Mike Nelson

Mike Nelson

Desde 1989

Since 1989 · Live Selling

Brazil's largest private Cloud TV network

33 active channels. Live Shopping, Social Commerce and AI turning audiences into sales — in real time.

33+Active channels
36Years of experience
223Apartments in
14Days — real case

The ecosystem

Sell more with technology and live presence

We combine Cloud TV, Live Shopping, Social Commerce and Artificial Intelligence so your company sells more, with more confidence, to the right audience.

What is Cloud TV

Your channel. Your brand. Your control.

Cloud TV is your own digital broadcaster — live streaming, on-demand video, product sales and a permanent digital asset built for your brand. No dependency on social networks.

Own Channel

Your company has an independent digital broadcaster. 24h programming, live streams, on-demand video, proprietary advertising — all under your brand's control.

Live Shopping

Demonstrate products live, answer questions in real time and close sales during the broadcast. Live Shopping conversion rates beat any static ad.

Artificial Intelligence

Scripts, captions, edits, social posts, emails and campaigns — AI multiplies your team's productivity without increasing costs.

Real numbers

33+

Active channels

36

Years of experience

223

Apartments in 14 days

10%

Of competitor investment

8,000+

Live hours broadcast

100%

Brazilian

What we do

A complete digital sales ecosystem

01

Cloud TV

Own digital broadcaster with live streaming, VOD, advertising and e-commerce integration.

02

Live Shopping

Live presentations with product demonstrations, audience interaction and real-time conversion.

03

Social Commerce

Sales strategies integrated with social networks, amplifying the reach of your broadcasts.

04

Content Production

Scripts, editing, captions and multi-platform distribution — with AI support.

05

Strategic Consulting

Editorial planning, live calendar, team training and conversion metrics.

Live Shopping

Your brand, live.

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TVShopTour Moda ON
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Live right now

TVShopTour · Moda ON

Fashion Live Shopping in action — real-time demonstrations, audience interaction and direct sales. Hover to watch the broadcast.

TVModaCenter
LIVE
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Fashion

TVModaCenter

Fashion and apparel live shopping — 24h programming.

TVShopTour
LIVE

Multi-category

TVShopTour

Multi-category live shopping — Moda ON and Shop ON.

TVShopShow
LIVE

Live Shopping

TVShopShow

Mike Nelson's flagship live shopping format.

TVShopee
SOON

Multi-category

TVShopee

Curated live drops with real-time checkout.

TVShein
SOON

Fashion

TVShein

Fashion live drops with presenter format.

TVShopping
SOON

Multi-category

TVShopping

Multi-category teleshopping flagship.

TVToritama
SOON

Fashion · Denim

TVToritama

Jeans and denim from Toritama, Pernambuco.

TVDoBairro
LIVE

Community

TVDoBairro

Community TV — neighborhood news and local commerce.

Journey

People buy from people

1989

Live TV beginnings

Mike Nelson starts his live-selling career on Brazilian television, developing a unique method grounded in credibility and live demonstration.

1994

223 apartments in 14 days

The Condomínio Amazônia case in Salvador: 223 units sold in 14 days, spending only 10% of what competitors invested in the same campaign.

2010

Expansion into digital media

The transition from broadcast TV to digital — applying the same live-selling principles to streaming platforms and social networks.

2018

Cloud TV creation

Development of Cloud TV infrastructure so companies can have their own channels, independent of social networks and algorithms.

2024

33 active channels

Brazil's largest private Cloud TV network: 33 independent channels spanning fashion, health, real estate, retail and more.

2025

Live Shopping Academy

Launch of the Live Shopping Academy — practical training for companies ready to master live selling with AI and their own channel.

Testimonials

“Mike Nelson sold 223 apartments in 14 days spending only 10% of what competitors invested in the same campaign.”

Fred Maron

Director, Agência Pejota Propaganda · Salvador

Read the full case study →

In action

See how it works

Watch Mike Nelson live — presenting products, engaging audiences and converting sales in real time.

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Live. Authentic. Effective.

TVModaCenter.com.br — 24h fashion live shopping

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Ready to sell live?

Get in touch and discover how Cloud TV can transform your company's communication and sales.